If you think fitness ads are making you fat you may be Right!

Does the latest fitness ad make you want to dust off your gym bag and hit the gym? Well guess what those same ads might also be increasing your appetite. New research suggests that campaigns that promote exercise might also be making people eat more. According to the Journal Obesity, 53 college students were first asked to observe and judge a series of posters from an exercise campaign. They were then asked to judge a group of similar looking posters that had no mention of exercise or fitness. After observing the two different groups of advertisements the students were given raisins which served as a measuring tool. Following the observation of the exercise posters the students ate an average of 18 calories. The participants that viewed posters that had no relation to fitness only consumed 12 calories.

The study was conducted a second time with 51 different students and the results were similar to the findings in the first study. No specific explanation was offered as to why the students were more prone to consume more calories after viewing the first set of posters. This study places emphasis on the fact that advertising has a strong control over the human mind and highlights the fact that the media contributes to the obesity issue that plagues Americans.

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